Guerrilla Marketing - Master Thesis

BACHELOR THESIS Spring 2012

As consumers are getting better at avoiding the traditional marketing campaigns companies are using, it has become crucial for companies to differentiate their marketing. One way of doing this is to use guerrilla marketing, a marketing type more extreme, innovative and attention capturing than traditional marketing. The purpose of this thesis is to explore how the use of guerrilla marketing aff...

Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

Providing a local model of guerrilla marketing in small and medium-sized start-ups in Iran Based on the theory of corporate information behavior

Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach.  Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...

Explore Guerrilla Marketing Potentials for Trade Show

SME view on project marketing - case study in the context of institutional space business

of master’s thesis Author Janne Lahtinen Title of thesis SME view on project marketing – case study in the context of institutional space business Degree Master of Science in Economics and Business Administration Degree programme Entrepreneurship Thesis advisor(s) Jukka Partanen Year of approval 2013 Number of pages 88 Language English